Press release
November 14, 2022
From Friday, November 25th to Monday, November 28th , Jade Roller the driving force behind the movement, is partnering with the charity Break Poverty to launch the third edition of Fair Friday, aiming to counter the highly consumerist Black Friday . The main objective: to give it an ethical and solidarity-based dimension.
During these 4 days, Jade Roller donates 50% of its revenue to Break Poverty , an organization that fights extreme poverty among young people and children in France.
In an increasingly difficult economic context with widespread inflation, it is important for the brand to mobilize as many people as possible for this Fair Friday event.
How? By highlighting a current issue: the fight against the precarious situation of children and young people in France.
Why Fair Friday?
Originating in the United States, Black Friday and Cyber Monday encourage retailers to offer drastically reduced prices on the last Friday of November. This day, which has become a symbol of consumerism, is among the busiest shopping days in the world.
Fair Friday presents itself as a powerful solidarity project, offered as an alternative to overconsumption. This movement aims to enable shoppers to permanently change their consumption habits. During these four days, each brand participating in the movement donates a portion of its sales.
In two editions, this initiative was a success, as more than 10,000 euros in donations were collected in just a few days.
Support for young people in France
It's not widely known: 1 in 5 children in France lives in poverty , which is more than 3 million. And unfortunately, these numbers are only increasing.
The donations collected during this Fair Friday will particularly support innovative actions by Break Poverty to assist young people from childhood, who wish to build themselves up and live outside the scandalous cycle of extreme poverty.
Break Poverty 's work is based on three main pillars: early childhood support, combating school dropout, and facilitating access to first jobs for disadvantaged youth. Break Poverty supports programs that have proven their effectiveness and impact.
Every child deserves a bright future!
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Alone is good, together is better
Supporting the movement also means, and above all, talking about it with those around you. Alone, our impact would likely be limited; together, we can make a difference. Thank you to those of you reading this message for sharing it.
About Break Poverty Foundation: Break Poverty Foundation is a French humanitarian organization that fights poverty by addressing its root causes. With one in five children living below the poverty line in France, Break Poverty is committed to finding innovative and high-impact solutions to ensure that poor children do not become poor adults.
If you would like more information about Break Poverty , please visit their website: https://breakpoverty.com/
About Jade Roller
Jade Roller is a beauty brand that combines performance and tradition. A pioneer in the French market, roller Jade Roller develops massage tools and cosmetics rooted in ancient Asian beauty rituals . https://jaderoller.com
Press Contacts:
Jade Roller : Perrine Lapeyre – perrine@jade roller .fr – 0531216145
Break Poverty : Jeanne Leclerc – jleclerc@breakpoverty.com – 0187446995
Find all the information about the Fair Friday campaign here: https ://jade roller
