The French brand Jade Roller is setting out to conquer new markets

A Toulouse success story

Since its inception, Jade Roller has experienced exponential growth, establishing itself as a leading brand in beauty and wellness tools. Founded in Toulouse five years ago, the company quickly attracted thousands of users across the country thanks to its range of beauty tools and an approach based on product quality and authenticity.

As a true pioneer, Jade Roller not only conquered the domestic market but also introduced the secrets of Asian beauty rituals to the Western market, propelling the brand to new heights. By launching its range of tools and skincare products online, it quickly expanded its reach internationally, attracting the attention of a global community.

To support its global expansion, the brand is updating its website, moving from jade roller to jade roller , Jade Roller 's iconic products .

Aware of the logistical challenges inherent in international distribution, Jade Roller has established strategic partnerships to guarantee an exceptional customer experience. This initiative has enabled the company to implement a fast and efficient delivery system. Thibault Nelkin, the brand's founder, shares his perspective on this approach, stating that this commitment “marks a major turning point in the brand's development. After introducing these Asian beauty rituals to France, our ambition is now to become the global leader in this market .” He continues, “To achieve this goal, we have established collaborations with local partners who ensure worldwide delivery in just 3 to 5 days .” Thibault Nelkin also adds that the company has strengthened its teams with the addition of new nationalities to customer service to guarantee an even smoother shopping experience.

New horizons, new goals

Driven by a spirit of evolution, the French brand that has won the hearts of users across countries is now preparing for key milestones reflecting its ambitious vision for the future.

As part of its expansion, Jade Roller plans to double its existing workforce to meet the growing global demand for its products, reinforcing its commitment to excellence and customer satisfaction.

In parallel, Jade Roller aims to expand its premises to house its own laboratory. Thanks to this dedicated laboratory, combining tradition and biotechnological advancements, the brand will have the necessary resources to extend its cosmetics range with five new products currently in development. This innovative approach reflects its ongoing commitment to offering effective, high-quality organic skincare that meets the needs and expectations of its customers.

In line with this ambitious vision, Jade Roller has set itself a significant goal: to reach 100,000 customers worldwide by 2025, a bold move demonstrating the brand's confidence in its ability to reach more and more everyday users around the world.