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Updated press release

December 03, 2021

€5170 in donations raised!

Many have supported us and participated in our Fair Friday. THANKS. Thanks to them, we collected 5170 € of donations for the Adie association in order to support and accompany women who wish to undertake. We would also like to thank those who have actively shared and supported the movement. We are proud and now convinced that we can mobilize together to make things happen. Next year, we'll do it again!
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original press release
November 24, 2021

Jade Roller rethinks Black Friday, to fight overconsumption and gender inequalities in entrepreneurship

From Friday November 26 to Monday November 29 , and for the second consecutive year, Jade Roller is joining forces with the Adie association and Ma French Box to launch the second edition of Fair Friday in order to counter the very consumerist Black Friday. The main objective: to give it a more ethical and united dimension.

Jade Roller , which works daily for the personal development and well-being of women, will donate 50% of its sales to Adie, in favor of actions to support female entrepreneurship. An initiative that takes on its full meaning, when we know that only 30% of French individual businesses are run by women.


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Fair Friday: no promotions, only donations.

It was last year, particularly upset by the situation of local shops hard hit by the covid-19 crisis, that Jade Roller created the Fair Friday movement, to rethink the act of buying and reinvent these days. black for the planet. This initiative was a success since more than 5,000 euros in donations were collected in a few days.

For this new edition, the French brand of beauty products wants to go further by bringing together as many brands as possible to support the solidarity and responsible economy.

“Everyone is free to set the percentage they want. As far as we are concerned, we will donate 50% of our sales,” explains Thibault Nelkin, founder of the Jade Roller .

For its first participation, Ma French Box undertakes to donate 15% of its revenue:      

“This type of initiative makes a difference and raises consumer awareness. Ma French Box is happy to commit alongside Jade Roller and Adie and it is a certain way of mobilizing to change the world and more concretely the lives of women with its purchasing power” , Sindy Peuziat Founder of Ma French Box.

A Fair Friday to make female entrepreneurship more accessible

Entrepreneurship as a woman, a path strewn with pitfalls and all the more so for those in a situation of economic and social fragility. Indeed, many barriers still hinder women in their business creation project, while it can be a real vector of freedom, fulfillment and economic and social inclusion.    

“This cause is particularly important to us because we work daily for the personal development and well-being of women. Entrepreneurship in France is still predominantly male with only 30% of individual French businesses run by women. Through this joint operation, Jade Roller wishes to help them carry out their business project” , concludes Thibault Nelkin.

Concretely, what actions will be taken?

The proceeds from Fair Friday will make it possible to support, in particular, Adie's support actions for women wishing to create or develop their activity. For each level of donations reached, an action will be undertaken such as training, the possibility of testing their products in a pop-up shop, or even the organization of awareness-raising events to deconstruct the stereotypes linked to the entrepreneurship of women.

Find the Fair Friday operation page: https://jaderoller.com/fair-friday

Fair Friday Tiers

“Solutions Workshop” training

This training makes it possible to respond to the problems and to strengthen the commercial strategy of women business creators.

Setting up an ephemeral shop over 1 month

Provision of a space for 5 to 10 women entrepreneurs so that they can test their creation and develop their skills in fixed-point sales.

Organization of an entrepreneurship awareness event

In order to deconstruct prejudices on female entrepreneurship and encourage women to take the step of creation.

Global individual support

Global support for an entrepreneur to help her be autonomous in the management of her activity according to her needs and problems.

Alone is good, together is better

Supporting the movement also and above all means talking about it around you. Alone, our impact could be limited, together we can make things happen. Thank you to you who are reading this message, to the Adie association and thank you also to the brands that have joined the movement:


About L'Adie
L'Adie is a recognized national association of public utility which defends the idea that everyone, even without capital, even without a diploma, can become an entrepreneur, if they have access to credit and support. professional.
For more than 30 years, its network of specialists has been financing and supporting business creators, for a more inclusive economy. In its 170 branches, its 650 employees and 1,200 volunteers support 46,000 entrepreneurs. Thanks to its action, 87% of these companies are sustainable for 2 years and 93% of the people financed are permanently integrated professionally. https://www.adie.org

About Jade Roller
Jade Roller is a beauty brand that combines performance and tradition. A pioneer on the French market, Jade Roller develops massage tools and cosmetics that are rooted in age-old Asian beauty rituals.

About Ma French Box
Ma French Box is the first lifestyle and eshop box that offers to receive a variety of carefully selected products for you.
Healthy products for the body and the environment, vegan, made in France and mainly from local crafts. Discover French know-how! https://www.mafrenchbox.fr

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