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Fair Friday logo

5170 € of donations collected thanks to you. Thank you so much !

Many of you participated in our Fair Friday. Thanks to you, we were able to collect €5170 in donations for the Adie association in order to support and accompany women who wish to undertake.

Thank you also to all those who actively shared and supported the movement. We loved your messages of support, you are great!

We are proud and now convinced that we can mobilize together to make things happen. Next year, we'll do it again!

From November 26 to 29, 50% of the amount of your order to support women who wish to undertake

Let's give an ethical and solidarity dimension to Black Friday. Let's be Fair!
Above, discover Vanessa who, thanks to the help of Adie, was able to launch her restaurant “On mange quoi ce soir chou?”. If you want to discover other testimonials, do not hesitate to visit their Youtube account >

From Friday 26 to Monday 29 November , no reduction but half of the amount of your order donated to women entrepreneurs in a situation of economic and social fragility, who were the first affected by the Covid crisis. This cause particularly affects us, because we work daily for personal fulfillment and well-being.

Last year, you helped us rethink the highlights of Black Friday and Cyber ​​Monday to help local merchants affected by the crisis. Thanks to you, we raised €5000 !

This year, the entire Jade Roller team, in partnership with the Adie association, are renewing the operation. 


For any purchase, 50% is donated to the Adie association 

Entrepreneurship as a woman, a path strewn with pitfalls

While it can be a real vector of freedom, fulfillment and economic and social inclusion for women, entrepreneurship in France is still predominantly male: only 30% of French individual businesses are run by women.

And for good reason, many barriers still hinder women in their business creation project. These brakes are all the more important among women in a situation of economic and social fragility, who were the first affected by the Covid crisis.

And concretely, what actions will be taken?

Fair Friday Tiers

“Solutions Workshop” training

This training makes it possible to respond to the problems and to strengthen the commercial strategy of women business creators.

Setting up an ephemeral shop over 1 month

Provision of a space for 5 to 10 women entrepreneurs so that they can test their creation and develop their skills in fixed-point sales.

Organization of an entrepreneurship awareness event

In order to deconstruct prejudices on female entrepreneurship and encourage women to take the step of creation.

Global individual support

Global support for an entrepreneur to help her be autonomous in the management of her activity according to her needs and problems.

Alone is good, together is better

Supporting the movement also and above all means talking about it around you. Alone, our impact could be limited, together we can make things happen. Thank you to you who are reading this message, to the Adie association and thank you also to the brands that have joined the movement:


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